The 12 Brands Like Ted Baker You Need to Know

In the fast-paced world of fashion, few brands have managed to combine British charm, creative flair, and unparalleled quality as seamlessly as Ted Baker.”

Ted Baker and its significance in the fashion industry: Ted Baker, founded in Glasgow in 1988, has evolved into a globally recognized fashion brand with a unique and distinct identity.

Who is Ted Baker?

Ted Baker was founded by Ray Kelvin, who named the brand after an alter ego he created while working in a clothing store. The first store opened in Glasgow, offering men’s shirts with a focus on quality and attention to detail.

Ted Baker embraces several core values that have been instrumental in shaping its identity. These values include a commitment to exceptional craftsmanship, quirky yet refined designs, a celebration of British heritage, and a personalized approach to customer experience.

Baker’s design aesthetic is characterized by its playfulness, use of bold patterns, and vibrant color palettes. The brand often incorporates elements of British wit and humor into its designs, adding a unique charm to its collections.

Over the years, Ted Baker has expanded its product offerings to include a wide range of apparel for both men and women, luxurious accessories, stylish footwear, fragrances, and even homeware. Each product category reflects the brand’s dedication to quality and attention to detail.

Ted Baker has collaborated with various artists, designers, and organizations to create limited-edition collections that have garnered acclaim for their creativity and innovation.

Target Audience

Ted Baker’s primary target audience consists of fashion-forward individuals aged between 25 to 45 years old, who appreciate unique and distinctive style. They value quality and are willing to invest in fashion pieces that stand out from the crowd.

While Ted Baker’s core audience remains in the 25 to 45 age range, the brand has successfully expanded its appeal to a broader demographic through versatile collections and accessible price points. Ted Baker’s ability to blend classic elements with contemporary design attracts consumers from different age groups and backgrounds.

Brands Like Ted Baker


AllSaints offers edgy and trendsetting clothing with a focus on dark colors and gothic-inspired elements. The brand is known for its quality craftsmanship and contemporary designs.


AYR stands for “All Year Round” and focuses on creating timeless and versatile pieces for everyday wear. The brand offers modern and minimalist designs at a more affordable price point.

Finders Keepers

Finders Keepers is a contemporary fashion brand that combines playful prints, vibrant colors, and feminine silhouettes. Their clothes have a youthful and fun aesthetic.


Ganni is a Danish brand that blends Scandinavian minimalism with bold and eclectic prints. Their designs are known for their attention to detail and contemporary approach.


Lacoste is a renowned French brand known for its sporty and preppy clothing. Their signature polo shirts feature the iconic crocodile logo, and the brand emphasizes a casual yet elegant style.

Mara Hoffman

Mara Hoffman is a luxury brand that focuses on sustainable and ethical practices. Their designs often showcase vibrant colors, bold prints, and bohemian-inspired aesthetics.

M&S (Marks & Spencer)

Marks & Spencer is a British retailer offering a wide range of clothing, home goods, and food. Known for their high-quality basics, they provide classic and affordable options for everyday wear.


Polo, also known as Polo Ralph Lauren, is a high-end fashion brand that embodies classic American style. Their designs often feature preppy elements, including polo shirts, blazers, and timeless accessories.

Rachel Zoe

Rachel Zoe is a fashion brand by celebrity stylist Rachel Zoe. The brand offers sophisticated and glamorous designs with a focus on elevated tailoring and luxurious materials.


Rixo is a London-based brand that specializes in vintage-inspired prints and feminine silhouettes. Their designs are characterized by playful patterns and a modern twist on retro aesthetics.

TJ Maxx

TJ Maxx is an off-price retailer that offers discounted prices on a variety of brands and products. They carry a wide range of clothing, accessories, and home goods at more affordable prices.

Trina Turk

Trina Turk is a California-based brand known for its vibrant and colorful clothing. The brand incorporates bold patterns, geometric designs, and a West Coast-inspired laid-back vibe.

Each brand offers its own unique style and aesthetic, so you can choose the one that aligns best with your personal taste and preferences.

Brands Like Ted Baker FAQs

Who wears Ted Baker?

Ted Baker is a brand that caters to both men and women, so it is worn by individuals who appreciate its style and design. The brand’s clothing and accessories are popular among fashion-conscious consumers who enjoy a mix of modern and traditional aesthetics.

Is Ted Baker a high-street brand?

Yes, Ted Baker is considered a high-street brand. While it offers well-designed and fashionable products, it is positioned at a mid-range price point, making it accessible to a broader audience. High-street brands typically target the mass market with more affordable products compared to luxury or haute couture brands.

What type of Designer is Ted Baker?

Ted Baker is primarily known for its contemporary and stylish clothing, accessories, and footwear designs. It blends classic British heritage with modern elements, incorporating unique patterns and attention to detail. The brand is not specialized in a specific type of design, but it’s recognized for its distinctive and eclectic approach to fashion.

Is Ted Baker a designer label?

Yes, Ted Baker is considered a designer label, but it falls more into the category of designer high-street brands rather than luxury designer labels. It sits between the higher-end luxury brands and the mass-market fast-fashion brands in terms of price and positioning.

Are Ted Baker shoes good quality?

The quality of Ted Baker shoes is generally perceived as good. While it may not be on par with some luxury shoe brands, Ted Baker focuses on providing decent craftsmanship and materials for its price range. Customers often find the shoes comfortable and stylish, making them a popular choice in the mid-range footwear market.

Is Ted Baker a luxury brand?

No, Ted Baker is not typically classified as a luxury brand. As mentioned earlier, it falls under the category of a designer high-street brand. Luxury brands are known for their exclusivity, exceptional craftsmanship, and high price tags, which distinguishes them from brands like Ted Baker which offer more affordable fashion options.

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